CPC (Cost Per Click)
Definition
Cost Per Click (CPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to a website rather than attempting to "earn" those visits organically through SEO.
While CPC is primarily associated with paid advertising, it's relevant to SEO as well. Understanding the CPC for keywords can give insights into their commercial value and competitiveness. In Google Search Console, you can see impression and click data for organic searches, which can be compared with CPC data from paid campaigns to inform your overall search strategy.
Related Terms
Keyword Difficulty (KD)
Keyword Difficulty is a metric that estimates how challenging it would be to rank for a particular keyword in organic search results.
Keyword Volume
Keyword Volume refers to the average number of times a particular keyword is searched for in a given time period, typically per month.
Paid Traffic
Paid traffic consists of visitors who come to your website through paid advertising channels, such as pay-per-click (PPC) campaigns.