Internal Linking
Definition
Internal Linking involves creating hyperlinks that point from one page on a domain to another page on the same domain. It's crucial for SEO as it helps search engines understand the structure of your website, establishes information hierarchy, and distributes page authority throughout the site.
In Google Search Console, the Links report provides insights into your site's internal linking structure. The Coverage report can also highlight issues with internal links, such as broken links or redirect chains. Analyzing these reports can help optimize your internal linking strategy for better SEO performance.
Related Terms
Crawling
Crawling is the process by which search engines discover and scan web pages, collecting information to index and rank content.
Keyword Cannibalization
Keyword Cannibalization occurs when multiple pages on a website compete for the same keyword or phrase in search engine rankings.
Page Experience
Page Experience in Google Search Console is a report that provides insights into how your pages perform in terms of user experience, based on Core Web Vitals and other metrics.