SEO Glossary

Anchor text is the clickable text in a hyperlink, providing context about the linked page to both users and search engines.

Average Position in Google Search Console indicates the typical ranking of your website in search results for various queries.

A backlink is a link from one website to another, serving as a vote of confidence and a key factor in search engine rankings.

Bounce Rate is the percentage of single-page sessions where users leave a website without interacting with the page.

Branded search refers to search queries that include your company's brand name or variations of it.

A Canonical Tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or preferred version of a web page.

Clicks in Google Search Console measure how often users select your website from search results, offering crucial insights into your site's search performance and user engagement.

Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience, influencing search rankings.

CPC is the amount an advertiser pays each time a user clicks on their online ad, often used in pay-per-click (PPC) advertising campaigns.

Crawl Errors in Google Search Console highlight issues that prevent search engines from properly accessing and indexing your website's pages.

Crawling is the process by which search engines discover and scan web pages, collecting information to index and rank content.

CTR or Click-Through Rate in Google Search Console measures the percentage of impressions that result in clicks, indicating how compelling your search listings are to users.

Devices in Google Search Console refers to the different types of hardware users employ to access your website, typically categorized as desktop, mobile, and tablet.

Domain Authority is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs).

Domain Rating is an Ahrefs metric that shows the strength of a website's backlink profile compared to others in their database.

Dwell Time is the length of time a user spends on a page before returning to the search results.

GSC is a free Google tool that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.

Impressions in Google Search Console indicate how often your website appears in search results, reflecting its visibility to potential visitors.

Indexing is the process by which search engines add your web pages to their database, making them eligible to appear in search results.

Internal Linking is the practice of hyperlinking to other pages within the same website, helping to establish site architecture and spread link equity.

Keyword Cannibalization occurs when multiple pages on a website compete for the same keyword or phrase in search engine rankings.

Keyword Difficulty is a metric that estimates how challenging it would be to rank for a particular keyword in organic search results.

Keyword Volume refers to the average number of times a particular keyword is searched for in a given time period, typically per month.

Local SEO is the practice of optimizing a business's online presence to attract more customers from relevant local searches.

Meta tags are snippets of text in a page's HTML that provide metadata about the page, helping search engines understand and display the content.

Non-branded search refers to search queries related to your products, services, or industry that don't include your brand name.

Organic traffic represents visitors who come to your site through unpaid search results, indicating your website's natural search performance.

Page Experience in Google Search Console is a report that provides insights into how your pages perform in terms of user experience, based on Core Web Vitals and other metrics.

Paid traffic consists of visitors who come to your website through paid advertising channels, such as pay-per-click (PPC) campaigns.

Queries in Google Search Console represent the search terms that led users to see your website in search results, offering valuable insights into your audience's search behavior.

Ranking refers to the position at which a particular web page appears in the search engine results for a specific query.

Robots.txt is a text file that instructs search engine crawlers which pages or sections of a website should not be processed or scanned.

Schema Markup is a form of structured data added to a website's HTML to help search engines better understand and display the content in search results.

Search Appearance in Google Search Console refers to how your website's pages are displayed in search results, including various rich result types.

A Seed Keyword is a core term that serves as the starting point for keyword research, often representing the main topic or theme of a piece of content.

SERP is the page displayed by a search engine in response to a user's search query, containing both organic and paid results.

A Sitemap is a file that lists a website's important pages, images, and files, helping search engines understand your site structure and content.

Technical SEO refers to the process of optimizing a website's infrastructure to improve its ability to be crawled, indexed, and ranked by search engines.

The title tag is an HTML element that specifies the title of a web page, displayed as the clickable headline in search engine results.

The URL Inspection tool in Google Search Console allows you to check the index status of a specific URL and request indexing if needed.

URL Removal in Google Search Console is a tool that allows you to temporarily block URLs from appearing in Google Search results.