Backlink
Definition
Backlinks, also known as inbound links or incoming links, are links from one website to a page on another website. They are considered as "votes" for a page, with the underlying assumption that good, relevant content gets linked to more often than low-quality content.
Google Search Console provides information about your site's backlinks in the Links report, showing top linking sites and the pages on your site that have the most links. This data is crucial for understanding your site's link profile and identifying potential areas for improvement in your link-building strategy.
Related Terms
Anchor Text
Anchor text is the clickable text in a hyperlink, providing context about the linked page to both users and search engines.
Domain Authority
Domain Authority is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs).
Domain Rating (DR)
Domain Rating is an Ahrefs metric that shows the strength of a website's backlink profile compared to others in their database.