Anchor Text
Definition
Anchor text is the visible, clickable text in a hyperlink. It usually appears as blue underlined text, but can be styled differently depending on the website's design. From an SEO perspective, anchor text is important because search engines use it to understand the context of the linked page.
Google Search Console provides data on the anchor text of links pointing to your site, which can be found in the Links report. This information can help you understand how other websites are linking to you and identify potential opportunities or issues with your link profile.
Related Terms
Backlink
A backlink is a link from one website to another, serving as a vote of confidence and a key factor in search engine rankings.
Internal Linking
Internal Linking is the practice of hyperlinking to other pages within the same website, helping to establish site architecture and spread link equity.