Keyword Volume
Definition
Keyword Volume, also known as search volume, is a metric that indicates how many times, on average, a specific keyword is searched for in search engines over a defined period (usually monthly). It's a crucial factor in keyword research and SEO strategy planning.
While Google Search Console doesn't directly provide keyword volume data, it does show impressions for queries, which can be a useful proxy. High-volume keywords generally offer more traffic potential but may also be more competitive. Balancing keyword volume with other factors like relevance and competition is key to an effective SEO strategy.
Related Terms
Keyword Difficulty (KD)
Keyword Difficulty is a metric that estimates how challenging it would be to rank for a particular keyword in organic search results.
Queries
Queries in Google Search Console represent the search terms that led users to see your website in search results, offering valuable insights into your audience's search behavior.
Seed Keyword
A Seed Keyword is a core term that serves as the starting point for keyword research, often representing the main topic or theme of a piece of content.