CTR (Click-Through Rate)
Definition
CTR (Click-Through Rate) is a metric that shows the ratio of clicks to impressions for your website in search results. It's calculated by dividing the number of clicks by the number of impressions and multiplying by 100 to get a percentage.
CTR is a vital indicator of how well your search listings are performing in attracting user attention and interest. A higher CTR suggests that your page titles, meta descriptions, and overall search appearance are effective in encouraging users to visit your site. It's an important metric for optimizing your search presence and can vary significantly based on factors like ranking position, search intent, and the presence of SERP features.
Related Terms
Clicks
Clicks in Google Search Console measure how often users select your website from search results, offering crucial insights into your site's search performance and user engagement.
Impressions
Impressions in Google Search Console indicate how often your website appears in search results, reflecting its visibility to potential visitors.
Title Tag
The title tag is an HTML element that specifies the title of a web page, displayed as the clickable headline in search engine results.