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CTR (Click-Through Rate)

Definition

CTR (Click-Through Rate) is a metric that shows the ratio of clicks to impressions for your website in search results. It's calculated by dividing the number of clicks by the number of impressions and multiplying by 100 to get a percentage.

CTR is a vital indicator of how well your search listings are performing in attracting user attention and interest. A higher CTR suggests that your page titles, meta descriptions, and overall search appearance are effective in encouraging users to visit your site. It's an important metric for optimizing your search presence and can vary significantly based on factors like ranking position, search intent, and the presence of SERP features.

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