Impressions
Definition
Impressions represent the number of times a URL from your website appears in Google search results viewed by users. This metric is crucial for understanding your site's visibility in search engine results pages (SERPs).
Impressions are counted regardless of whether the user scrolls to see your listing or clicks on it. They provide insights into how often your site is being presented as a potential answer to users' queries, helping you gauge your overall search presence and the effectiveness of your SEO efforts.
Related Terms
Average Position
Average Position in Google Search Console indicates the typical ranking of your website in search results for various queries.
Clicks
Clicks in Google Search Console measure how often users select your website from search results, offering crucial insights into your site's search performance and user engagement.
Search Appearance
Search Appearance in Google Search Console refers to how your website's pages are displayed in search results, including various rich result types.