Search Appearance
Definition
The Search Appearance report in Google Search Console provides information on how your site's pages appear in Google Search results. This includes data on rich results such as featured snippets, FAQ markup, product rich results, and more. It also covers other search features like AMP (Accelerated Mobile Pages) and job postings.
This report is valuable for understanding how different types of structured data and optimizations are affecting your visibility in search results. It can help you identify opportunities to enhance your search listings and potentially increase click-through rates.
Related Terms
Schema Markup
Schema Markup is a form of structured data added to a website's HTML to help search engines better understand and display the content in search results.
SERP (Search Engine Results Page)
SERP is the page displayed by a search engine in response to a user's search query, containing both organic and paid results.