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SERP (Search Engine Results Page)

Definition

A Search Engine Results Page (SERP) is the page that a search engine returns after a user submits a search query. SERPs typically include organic search results, paid advertisements, featured snippets, local pack results, and other SERP features depending on the nature of the query. The layout and content of SERPs can vary based on the type of information being searched for.

Google Search Console provides data on how your site appears in SERPs through its Performance report, showing metrics like impressions, clicks, and average position for different queries. This information is crucial for understanding and optimizing your site's visibility in search results.

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