Average Position
Definition
Average Position is a metric that represents the mean ranking position of your website's URLs for a given query or set of queries in Google search results. It provides an overall view of where your pages tend to appear in SERPs.
This metric is calculated as a weighted average, taking into account the number of impressions for each query. A lower average position (closer to 1) generally indicates better visibility in search results. However, it's important to note that average position can be influenced by various factors, including personalized search results and the presence of SERP features like featured snippets or local packs.
Related Terms
Impressions
Impressions in Google Search Console indicate how often your website appears in search results, reflecting its visibility to potential visitors.
Ranking
Ranking refers to the position at which a particular web page appears in the search engine results for a specific query.
SERP (Search Engine Results Page)
SERP is the page displayed by a search engine in response to a user's search query, containing both organic and paid results.