Organic Traffic
Definition
Organic traffic refers to the visitors who land on your website by clicking on a non-paid (organic) search result in a search engine, primarily Google. This traffic is a direct result of your website's relevance and ranking for specific search queries.
Organic traffic is highly valuable as it often brings in users who are actively seeking information or solutions related to your content. It's influenced by factors such as your website's SEO, content quality, and overall search engine visibility. Google Search Console provides data on this traffic, helping you understand which queries and pages are driving organic visits to your site.
Related Terms
Clicks
Clicks in Google Search Console measure how often users select your website from search results, offering crucial insights into your site's search performance and user engagement.
Paid Traffic
Paid traffic consists of visitors who come to your website through paid advertising channels, such as pay-per-click (PPC) campaigns.
Ranking
Ranking refers to the position at which a particular web page appears in the search engine results for a specific query.