Paid Traffic
Definition
Paid traffic refers to visitors who land on your website as a result of paid advertising efforts. This typically includes traffic from pay-per-click (PPC) advertising, display ads, social media ads, and other forms of paid digital marketing. Unlike organic traffic, paid traffic is generated through financial investment in advertising platforms.
While Google Search Console primarily focuses on organic search performance, understanding your paid traffic (usually through platforms like Google Ads) can provide a comprehensive view of your overall search presence and help inform your SEO strategy.
Related Terms
CPC (Cost Per Click)
CPC is the amount an advertiser pays each time a user clicks on their online ad, often used in pay-per-click (PPC) advertising campaigns.
CTR (Click-Through Rate)
CTR or Click-Through Rate in Google Search Console measures the percentage of impressions that result in clicks, indicating how compelling your search listings are to users.
Organic Traffic
Organic traffic represents visitors who come to your site through unpaid search results, indicating your website's natural search performance.