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Paid Traffic

Definition

Paid traffic refers to visitors who land on your website as a result of paid advertising efforts. This typically includes traffic from pay-per-click (PPC) advertising, display ads, social media ads, and other forms of paid digital marketing. Unlike organic traffic, paid traffic is generated through financial investment in advertising platforms.

While Google Search Console primarily focuses on organic search performance, understanding your paid traffic (usually through platforms like Google Ads) can provide a comprehensive view of your overall search presence and help inform your SEO strategy.

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