Local SEO
Definition
Local SEO focuses on improving visibility for businesses operating in specific geographic areas. It involves optimizing for local search queries, managing online directories and citations, encouraging customer reviews, and leveraging location-based services.
Google Search Console provides valuable data for local SEO efforts through its Performance report, showing how a site performs for location-based queries. The Links report can also show local backlinks, while the URL Inspection tool can help ensure local pages are properly indexed.
Related Terms
Queries
Queries in Google Search Console represent the search terms that led users to see your website in search results, offering valuable insights into your audience's search behavior.
Schema Markup
Schema Markup is a form of structured data added to a website's HTML to help search engines better understand and display the content in search results.