Technical SEO
Definition
Technical SEO involves optimizing the technical aspects of a website to improve its search engine performance. This includes elements such as site speed, mobile-friendliness, URL structure, XML sitemaps, robots.txt configuration, structured data markup, and fixing crawl errors. The goal of technical SEO is to make it easier for search engines to crawl, understand, and index your website.
Google Search Console provides numerous tools and reports that are crucial for technical SEO, including the Index Coverage report, Mobile Usability report, Core Web Vitals report, and the URL Inspection tool. These features help webmasters identify and fix technical issues that could be impacting their site's search performance.
Related Terms
Core Web Vitals
Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience, influencing search rankings.
Crawling
Crawling is the process by which search engines discover and scan web pages, collecting information to index and rank content.
Meta Tags
Meta tags are snippets of text in a page's HTML that provide metadata about the page, helping search engines understand and display the content.