Branded Search
Definition
Branded search occurs when users search for your brand name or branded terms directly related to your company. This could include the exact brand name, common misspellings, branded products, or branded campaigns. Branded searches often indicate a higher level of awareness and intent from the searcher.
In Google Search Console, you can identify branded searches by filtering your queries to include your brand name and its variations. Analyzing branded vs. non-branded search performance can provide insights into brand awareness and the effectiveness of your overall marketing efforts.
Related Terms
CTR (Click-Through Rate)
CTR or Click-Through Rate in Google Search Console measures the percentage of impressions that result in clicks, indicating how compelling your search listings are to users.
Non-Branded Search
Non-branded search refers to search queries related to your products, services, or industry that don't include your brand name.
Queries
Queries in Google Search Console represent the search terms that led users to see your website in search results, offering valuable insights into your audience's search behavior.