Non-Branded Search
Definition
Non-branded searches are queries that are relevant to your business but don't specifically mention your brand name. These searches often represent users who are looking for a solution to a problem or information about a topic, but may not be aware of your brand. Non-branded traffic is crucial for attracting new customers and expanding your reach.
In Google Search Console, non-branded searches can be analyzed by filtering out queries containing your brand name. This data can help you understand which keywords and topics are driving potential new customers to your site, informing your content strategy and SEO efforts.
Related Terms
Branded Search
Branded search refers to search queries that include your company's brand name or variations of it.
Keyword Difficulty (KD)
Keyword Difficulty is a metric that estimates how challenging it would be to rank for a particular keyword in organic search results.
Queries
Queries in Google Search Console represent the search terms that led users to see your website in search results, offering valuable insights into your audience's search behavior.